'City Critters' - Toronto Humane Society

The conceptual campaign for Toronto's Humane Society aims to increase the adoption rate of small pets, which often go overlooked in comparison to dogs and cats. The series of illustrations are intended to target city dwellers by highlighting the ability of small pets to easily fit into their spaces, which are often apartment buildings. The headline takes a humoristic approach by calling the pets 'city critters,' which typically refer to wild animals found in the city such as squirrels and raccoons.

This project is not affiliated with the Toronto Humane Society and was done for a school project.

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