Hi, I'm Tai!
My passions lie in social change, interactive experiences and loud ideas.
I'm a designer and aspiring art director, currently pursuing a Bachelor's of Design with a major in Advertising at OCAD University, in Toronto, CA. My background is rooted in visual arts. Having come from a visual arts program in high school and studying at OCAD University, I have become an interdisciplinary designer with skills in digital and analog media.
I've taken on roles at The New Kid Collective and the OCAD Student Union where I've had the opportunity to collaborate with teams of creatives to develop work that is both exciting and serves to connect people.
As an advertising student, I often think about my prospective role in the advertising industry. Advertising's power to influence has the opportunity to enable meaningful change and has been the focus of my work during my studies. In my projects, I navigate the relationship between advertising and social change, considering methods of bridging campaigns with action.
I've developed work for several non-profit organizations, including CJE Montreal and Rural & Ready, intending to apply methods of advertising to community outreach and direct action. As well, I developed Designs for a Difference, a fundraiser initiated amidst the Black Lives Matter movement that uses design to raise funds for BIPOC communities.