'What Could You Transform?' - Conceptual Campaign for Sweet Bandit

This multi-media advertising campaign was created for Sweet Bandit, a confectionary company, and focuses on their 'Sneaky Stardust' candy that transforms from a powder to chewing gum. The campaign highlights the candy's transformative quality and uses it to ask children what they would transform in the world if they were given the chance, with the insight that children are much more inquisitive than typically represented. The campaign involves a transit takeover, interactive kiosk and competition. 

This project was not done in affiliation with Sweet Bandit and was only done for a school project.