"Bringing a world away, closer to home" - Salaam, Junub Games.
Salaam is a high tension runner game developed by Junub Games with the purpose of putting players into the shoes of refugees fleeing a war-torn country. The conceptual campaign creates a bridge between the world of refugees and those living in the West, incorporating interactivity, stories from refugees and statistics to make the issues facing refugees feel less distant and closer to home.
Disclaimer: This campaign is purely conceptual and was not done in collaboration with Junub Games.