"It's Manly to Survive" - Movember
Conceptual integrated advertising campaign created for Movember. The campaign highlights toxic masculinity, a concept that exposes the harmful societal standards that men are held to, and its involvement in the deterioration of men's health. The advertisements urge men to take care of their physical and mental health by combatting statements that enforce negative stereotypes, which often lead men to downplay their wellbeing, as well as asking for donations to the Movember foundation.
This project was done solely for conceptual purposes and was not done in affiliation with Movember.