'Take the Audible Route' - D&Ad NewBlood Awards Submission

This advertising campaign combats the notion of 'toxic productivity,' reframing audiobooks from being viewed as a means to constant productivity to just being fun. The concept involves getting people connected with Audible's 30 Day Free Trial through interactive kiosks and providing commuters with an audiobook that will take them on a mental journey on their trips to and from work.

Using Format